#32 | Does your nonprofit ensure a meaningful experience on both sides of the exchange?

Norm is a great example of someone who represents the new definition of fundraising talent. Norm’s experiences have taught him the importance of a meaningful experience on both the giving and receiving sides of charitable giving. For someone whose career path includes places like Apple, it’s exciting to see that he has found being a major gifts officer to be meaningful work.

When Norm and I first met, I don’t recall whether I was quite so bold as to give him the advice that I very routinely give now. More and more, I find myself encouraging frustrated fundraisers to quit, run, and hide until they find an organization that understands how fundraising really works. Otherwise, they find themselves mired in arms-length fundraising, and destined to fail.

For Norm; his family; Covenant House; and, most importantly, the homeless youth that Covenant House aims to serve, I’m delighted that fundraising has become his chosen profession.

If you would like to reach out to Norm, I would encourage you to connect with him on LinkedIn (https://www.linkedin.com/in/normrasmussen/)

Just a quick heads up - preparations for our HOW FUNDRAISING REALLY WORKS roadshow are underway. We have announced our first stop in Toronto for Thursday, Feb. 28th. We are very grateful to David Hutchinson and the team at Cause Leadership for partnering with us. If you’re a fundraising professional and want an opportunity to strengthen your professional commitment to our maturing profession, this seminar is for you. Go to my website at www.lewisfundraising.com/events for more information.

As a reminder, if you’d like to be a guest on The Fundraising Talent Podcast, visit lewisfundraising.com/signup

Jason Lewis