Fundraising Campaigns

Capital campaigns should not be approached as isolated events; rather, they should be integrated into a comprehensive fundraising strategy that begins with the initial gift. Our strategic implementation of a capital campaign is characterized by a commitment to executing a well-structured plan based on clear measurable indicators of progress and complemented by an ability to quickly adapt to roles that are necessary for meeting the demands of the project. Aligned with our three-lanes approach, we provide our clients with an underlying framework for understanding how effective fundraising works without the necessity of prescribing a one-size-fits-all solution.

Our posture throughout your campaign is that of an active participant in the fundraising process. Instead of insisting that your organization can be best served if we remain behind the scenes, thereby eliminating any skin in the game; we play an active role in your campaign, routinely shoulder-to-shoulder with you while the most significant gifts are being solicited.

We’ve observed that the traditional approach to campaign planning results in an over-emphasis on the two book-end categories of donors – those giving very large gifts and those giving comparatively smaller ones. This tendency often leads organizations to neglect the necessary investment in developing the two middle categories of donors which is, consequently, also where we tend to see the campaign later fall in performance. This gap can easily account for a 20-30% shortfall in achieving your campaign goal. We have also witnessed campaigns that are overly reliant on paid professionals in the first half; and, in contrast, are overly reliant on volunteers in the second half. We aim to balance the contributions of the professional staff and volunteers throughout the campaign.

To request a detailed proposal of what this engagement looks like, or to request a customized proposal, please request a proposal.