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If you’re interested in learning more about how Responsive assists nonprofit leaders in creating places where fundraising can thrive, download our latest white paper, Fundraiser Metrics, Beyond Dollars: What Else Should You Be Focused On, which describes a counter-intuitive approach to monitoring lane two fundraising. Responsive’s deliberate practice regime affords the lane two fundraiser an opportunity to master skills that they will be admired for having, that can’t be automated or outsourced, and that focuses the boss’ attention on inputs rather than outputs.

The feasibility study is often assumed to be the one best way to assess the timing and magnitude of a campaign. At Responsive, we insist otherwise. Our team and others have found that these studies are a twentieth century approach that is ill-suited for twenty-first century fundraising. More often than not, we find that they allow an organization to overlook three red flags which can not be fixed once you’re in campaign mode.