Making sense of the messy middle

 

For a decade now, our team at Responsive has been using an evolving set of tools designed to help our clients make sense of highly effective fundraising practices. These sense-making tools have allowed us to not only better articulate a more holistic understanding of fundraising, but they have given our consultants a unique, creative way to help their clients comprehend what’s working in their favor and what’s getting in their way. I’ve been pleasantly surprised by what our team has been able to draw from what they and their client’s discover with the help of each tool and how they’ve related this knowledge to their experiences in the field. One of our most often referred to concepts is the “messy lane middle”. Here’s an explanation of what we’re talking about.