Three Problems a Feasibility Study Can’t Fix
The feasibility study is often assumed to be the one best way to assess the timing and magnitude of a campaign. At Responsive, we insist otherwise. Our team and others have found that these studies are a twentieth century approach that is ill-suited for twenty-first century fundraising. More often than not, we find that they allow an organization to overlook three red flags which can not be fixed once you’re in campaign mode.
We have discovered that the most holistic way to approach capital campaigns is with the help of a simple rule. Successful campaigns always follow the emergence of a thriving middle lane. In other words, if the middle lane is doing its job, in addition to determining whether a donor has the wherewithal to contribute in such a significant way, it will also determine whether the donor’s financial support aligns with a strong commitment to and high confidence in where the organization is headed.
If you’d like to learn more about how our team at Responsive assists our clients with discerning the timing of a campaign, download our new white paper entitled “Three problems a feasibility study can’t fix.”