237 | Are fundraisers ready and willing to allow their data to do the storytelling for them?

237 | Are fundraisers ready and willing to allow their data to do the storytelling for them?

The Fundraising Talent Podcast, a production of Responsive Fundraising

Matt kicked off our conversation today with the assertion that, in the future, nonprofits will not survive if they don’t allow their data to tell with absolute transparency how a donor’s money has been used. What was most intriguing about this reality is the fact that companies like Task.io are increasingly able to deliver on these donor expectations with relative ease; it will be up to the nonprofit to ensure that they programmatically have compelling stories that, 1) the donor actually wants to hear, and 2), that the organization's data can back up.

This conversation really had me wondering if all this chatter about overhead for the last decade or so has had us all too focused on financial indicators rather than whether our organizations are actually changing lives. As I shared with Matt, my experience has always been that the donor is far less concerned about overhead ratios than whether the program actually does what it says it does.

As always, we are grateful to our friends at Cueback for sponsoring The Fundraising Talent Podcast. Also, if you want to learn how Responsive Fundraising can help you create a more holistic fundraising experience for you and your donors, let me know.

As always, we are grateful to CueBack for sponsoring The Fundraising Talent Podcast.