218 | Why isn’t your nonprofit using a multi-channel approach to fundraising?

Today I had an opportunity to check in with Bradley Josephson at Next After and Noah Barnett at Virtuous to talk about the findings in their recent study. In short, their research team sent $20 gifts to more one hundred organizations and tracked their engagement over several months. Among their key findings were, 1) very few organizations are utilizing multiple channels to communicate with their donors, 2) as we’ve come to expect, offline donors are getting lost in the mix, and 3) while quite content to overwhelm our mailboxes and inboxes, very few organizations are combining their fundraising efforts with use of the telephone.

Today’s conversation with Brady and Noah certainly affirmed one of the things that we are routinely saying here on the podcast: if your nonprofit’s volume of new acquisition activity is so out of hand that you can’t follow it up with meaningful engagement and the expectation of continued support, why bother? Your organization is spending scarce resources to acquire intial gifts and ignoring these signals from a new donor is a missed opportunity. If you’d like to download the multi-channel study, click here.

As always, we are grateful to CueBack for sponsoring The Fundraising Talent Podcast.