264 | Are fundraising professionals listening to their donor’s “money” story?

264 | Are fundraising professionals listening to their donor’s “money” story?

The Fundraising Talent Podcast, a production of Responsive Fundraising

Some of us don’t understand our donor’s decisions because we’re not listening. Today, Wanda and I wrestled with the question of whether fundraising professionals are taking the time to hear to their donor’s “money” story. Wanda shared that by listening closely to the role that money has had in the lives of our donors, we are given an opportunity to resolve some of the other power dynamics that often surface in these relationships. What makes these conversations so important is that they afford the fundraiser insight into the nuances that inform their donor’s decisions and perspective that gift histories and wealth screening information cannot. While such data might enlighten us in some ways, we will never learn more than by sitting down, perhaps over coffee or lunch, and inviting them to share in this way. 

Wanda and I also talked about why some fundraisers don’t afford themselves this type of opportunity in their work. I would venture to say these individuals often miss out on experiencing fundraising as exploratory work. I suspect that those fundraisers who feel they did not sign up to be curious chameleons struggle to identify with the person across the table and feel safer maintaining a transactional relationship. Rather than being invested in a genuine and meaningful relationship that can be counted on for many years to come, they would prefer to narrowly focus on the the gift at hand. Rather than being like the fox who sees many things, these fundraisers are like Isaiah Berlin’s hedgehogs who only see money.

As always, we are grateful to our friends at CueBack for sponsoring the Fundraising Talent Podcast. And, if you’d like to learn more about hosting the Responsive Fundraising Roadshow in your community, email me at jason@responsivefundraising.com  

Reminder, you can download Responsive’s latest edition of Carefully & Critically here. 

As always, we are grateful to CueBack for sponsoring The Fundraising Talent Podcast.