#138 | What is responsive fundraising and why does it matter?

Unless you're not paying attention, we all recognize that the world has changed. And business as usual isn't going to work for a while, maybe never again. It's time to rethink our fundraising practices. It's time to get responsive.

Today, I am delighted to have Gabe Cooper with me on The Fundraising Talent Podcast. Gabe and his team at Virtuous have just released a great new book, Responsive Fundraising, which I suspect will become the new playbook for those charitable organizations who want to ready themselves in the new normal. Gabe and I are going to pull back the curtain on what we mean when we say "the future of fundraising is responsive."

Gabe is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. In Gabe's new book, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they’ll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. 

If you'd like to be a guest on The Fundraising Talent Podcast, recently ranked as the #1 nonprofit podcast in the US and UK by Chartable, let us know. All you've got to have is a big idea or bold opinion about fundraising. No experts, no scripts - just real, meaningful conversation about our shared profession.

As always, we are extremely grateful to OneCause for being our sponsor.