#203 | What do we do when the CEO insists on changing the name of our nonprofit?

Early in my career I noticed a tendency for new leaders to insist on making significant brand changes that had far reaching implications; these decisions often out live the tenure of those making them. Several years ago I watched as an organization made the decision to change its name. While assisting this organization in their efforts to engage major donors, we found ourselves repeatedly having to refer back to the previous identity in order to clarify who we were representing. Less than two years later, the CEO who originally championed these changes was asked to leave.

This was the case study I had in mind during my conversation with Ross today. I asked him several questions. Who should we expect to take the lead in these significant changes? How does an organization reconcile the tension between its loyal long-time donors versus the desire to engage younger first-time donors? In the midst of such challenging and uncertain times, is a possible name change or updating an organization’s brand a wise move? How might increasingly popular platforms such as Crowdspring help organizations facilitate their own decision making processes with minimal expense?

As always, we are very grateful to Cueback for sponsoring The Fundraising Talent Podcast. 

For more information about Crowdspring, go to https://www.crowdspring.com/ If you'd like to learn more about Crowdspring's Give Back program for nonprofits, go to https://www.crowdspring.com/give-back/ To access Crowdspring's nonprofit branding guide, go to https://www.crowdspring.com/blog/nonprofit-branding/ And for more information about Crowdspring's custom design costs, https://www.crowdspring.com/cost-of-design/