244 | Will creativity drive fundraising’s post-pandemic recovery?
As of late, every conversation we have on the podcast is a glimpse of what we have learned in the midst of a pandemic. In between the lines of our conversation today with Di, what Theresa and I heard was that recovery will be all about creativity and the search for genuine ways to integrate our donors into the lives of our organizations. Our conversation begged the question of whether conjuring up another gala or golf tournament will cut it or if, instead, our donors will insist on opportunities that engage them in things that bring real joy and meaning to their lives.
Di shared with us that she believes the biggest regrets on other side of this pandemic will be expressed by those who threw their arms up and quit because they didn’t know how to navigate the situation. Perhaps those who threw in the towel will be those like the individual Theresa talked to last year who came to the realization that their many events hadn’t afforded their organization any individual relationships that they could count on when the world got a bit messy and unpredictable.
As always, we are grateful to our friends at CueBack for their support of The Fundraising Talent Podcast. Reminder, you can download Responsive’s latest edition of Carefully & Critically here.