#198 | What can a brand say about an organization in such uncertain times?

With all the tension in the air, and as we anticipate change of some sort in the near future, it seems that now is an especially crucial time for nonprofit organizations to know who they are and what values they hold. This often comes down to question of what your brand says, or does not say, about your organization as well as how your brand translates into your communication, marketing, and fundraising efforts.

What I most appreciated about my discussion this week with Sarah Olivieri was her insistence that context matters more than ever and that, without our having an awareness of the world around us, our constituents could be missing out on aspects of the story we are telling. While we might like to think that our brands are all about logos and letterheads, they speak so much more about our core identity; the values we collectively share; and, ultimately, what greatest feat would put our nonprofit out of business. While they may not change who we are, current events such as the presidential election; social unrest; and a global pandemic provide a unique lens through which to contemplate our organization’s brand and identity.

As always, we are very grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.

#unpredictable #responsivefundraising