234 | Will fundraising professionals ever stop selling perks and premiums?

234 | Will fundraising professionals ever stop selling perks and premiums?

The Fundraising Talent Podcast, a production of Responsive Fundraising

It will perhaps always be an uphill battle to convince some in our space to not rely on consumer logic to guide their fundraising practices. This wasIt will perhaps always be an uphill battle to convince some in our space to not rely on consumer logic to guide their fundraising practices. This was the gist of my conversation with David today as we discussed why nonprofits should parts ways with being a “merchant of perks”, selling illusions of influence, and pitching opportunities to restrict their giving. gist of my conversation with David today as we discussed why nonprofits should parts ways with being a “merchant of perks”, selling illusions of influence, and pitching opportunities to restrict their giving. Instead, they should create opportunities for their donors to mature as generous individuals whose gifts are an expression of gratitude for what they have received in life. 

Our conversation was not about the $125 Giving Tuesday donor or the late-in-life individual giving seven-figure gifts; rather, we focused on the affluent, income-based, forty-five year old who has no interest in being treated like a consumer and simply wants to learn how to be more generous toward a cause they care about. As David accurately pointed out, this donor expects us to arrive with open-ended questions that we don’t already have an answer for and to focus on developing their inclination before we concern ourselves with their capacity.

As always, we are grateful to our friends at CueBack for being our sponsor. If you’d like to watch today’s conversation on YouTube, click the link below. 

If you’d like to know more about David’s work be sure to visit his website here  

As always, we are grateful to CueBack for sponsoring The Fundraising Talent Podcast.