207 | How do we ensure that both marketing and fundraising are given their due?

My conversation with Ken Burnett earlier this year really caught Rob’s attention. In response, he wanted to make the case that in many ways, the work we do affords us the opportunity to be both marketers and fundraisers. Rob insists that everyone in your organization should generally understand both functions, recognize their value, and grasp how they contribute to success. Perhaps the question we all struggle with is how to afford each discipline it’s appropriate place without unnecessarily mixing them together thus losing their unique contributions. 

I was delighted to have Rob join me - he is Vice President at RHB, a higher education marketing consultancy, and a leading national voice in higher education marketing. As a most impressive guest, I appreciated that Rob could keep up with several of my rather disparate questions and pull it together around this powerful concept of coherence that extends beyond our traditional notions of branding. I believe it will be this take-away that I cling to as I continue to wrestle with the question of whether donors and consumers are one in the same and how this implicit assumption perhaps informs our work. 

As always, we are very grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.

 #unpredictable  #responsivefundraising