214 | Is now the right time to outsource your lane one fundraising to someone you trust?
Friends, how about we stop allowing lane one to sap all our time and resources? Perhaps one of least understood of all realities when it comes to fundraising strategy is that lane one, for all it’s strengths, has no desire whatsoever to see investments being made anywhere else. And while absolutely essential to a thriving fundraising effort, lane one is also painfully jealous and insecure, always fearful that the organization will find a way to do without it. If you’re not convinced, just talk to someone who has seen how easily direct response can monopolize their entire shop. In working with our clients, I have found that the best way to keep lane one at bay is to rely on an impressive combination of highly-capable volunteers and highly-trusted outsourcing partners.
This was our topic of discussion for this first podcast of 2021. How can we ensure a thriving lane one with the help of a trusted outsource partner? With volume and efficiency as their underlying goals, several of the essentials in lane one fundraising are best outsourced to someone you trust to get the job done better than you ever could. As Andrew and I discussed this morning, outsourcing ensures that your lane one is achieving its goals while freeing up your employees to focus on developing the meaningful relationships that yield the more significant gifts in lanes two and three. If you're not familiar with how Responsive's Three Lanes can improve your fundraising strategy, be sure to download this free resource to learn more.
