212 | How can nonprofit leaders ensure that they’re building authentic donor relationships?
So many fundraising professionals mess up their most significant opportunities, and so few experts in our space actually focus on helping organizations clean up these messes. Jeff Schreifels and Richard Perry, founders of the Veritus Group, set out to change that; and they’ve proven that receiving extraordinary levels of support can be an achievable aspiration for any organization. As someone who has spent a lot of time thinking about how fundraising is experienced by both those giving and those receiving, I found Jeff and Richard’s It’s Not JUST About the Donor a breath of fresh air, offering wisdom and direction to nonprofit leaders who want to raise up a new generation of talented fundraisers who are recognized and admired for meaningful work.
Today I’m delighted to have Jeff and Richard as my guests on the podcast to talk about the new book. I really appreciated this opportunity to highlight with them what I believe are some of the most insightful parts of this thought-provoking and capacity-building resource that I will be recommending for quite some time. For more information about the Veritus Group, click the here.